Freelance Writing and Blogging

LIFE in WORDS

Life-Words-Faith may be an unusual name for a blog, but if you consider the connection between people and how they express themselves, you can discover what they believe in. This blog is my digital space to express myself and share some of my experiences and knowledge.

WELCOME

Words are a very important part of our lives and the outcome. It is how we communicate, share our emotions, and experiences. This blog is my place to do that.

It is my desire to share my experiences and writing with you. I hope something you read touches you, or helps you to make a decision on something you may not have understood.

Please take time to look around, and see what my work is all about, and how I can help express yourself in words, whether for business, school, or for personal desires.

Words From the Heart is a blog and I offer my Freelance services, specializing in Web Content, Marketing Materials, Newsletters, Speeches, and Research Services. To view a full list of services please visit my Services page.

Thanks for visiting!

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Why Flyers and Brochures Fail in Marketing & Tips for Improvement

Why Flyers and Brochures Fail in Marketing & Improving their Effectiveness

The world has changed. Ten years ago very few people had internet access and social media was in its infancy. The Pew Research Center reports, however, that in 2015 65% of America’s population used the internet and 76% of these people used social media. Marketing strategies have, therefore, changed to meet the current trends.

social media versus mass media

Compare the features of social media to mass media

Social media marketing has boomed for three primary reasons: companies are truly able to reach their target audiences, social media marketing generally costs less than traditional marketing, and companies are able to directly track the performance of each campaign. Flyers and brochures are now being used less and less as a result. However, they will never be completely eliminated because they allow companies to reach the other 35% of the population that doesn’t use the internet. It is therefore, crucial for marketers to understand the things to avoid when creating flyers and brochures and strategies for improving their effectiveness.

Flyer and Brochure Don’ts

  • Don’t attempt to make a brochure on your own. It is best to hire a graphic designer who can make an attractive brochure. Attractive and well-designed brochures present your company in a good light.
  • Don’t create a brochure just for the sake of having a brochure. Ensure that you have a goal in mind when creating the brochure. A person reading the brochure should clearly understand what your company offers and what they should do after reading the brochure. You should also consider how you want the brochure to be used. Do you want your sales representatives to use them as information packets or do you want to use them for a special promotion?
  • Don’t neglect to consider your target audience. Your target audience plays an important role in how the brochure should be designed. A younger demographic would be attracted to different designs and phrases than an older demographic.
  • Don’t make the brochure cluttered. Packing the brochure with too much information will make it unappealing to readers. Use appropriate pictures and present information as succinctly as possible.
  • Don’t use a brochure as your only marketing strategy. A varied marketing plan will be better for your brand.
  • Don’t neglect to monitor the brochure’s effectiveness as a marketing tool for your business after it has been distributed.

All of these don’ts are also applicable to flyers.

Strategies for Making Your Flyer/Brochure Effective

Following the don’ts listed above will help you effectively use flyers and brochures in your marketing plan. However, there are a few more tips that can help you make your brochure/flyer truly effective.

  • All your customers care about is their needs being met. Ensure that your brochure showcases how your company best meets their needs. Focus less on how proud you are about your company and more about how your company truly benefits the customer.
  • Choose words and images that appeal to your target audience. You have 5 seconds to grab a potential customer’s interest. Make those 5 seconds count by using words and images that instantly catch their eyes.
  • Always include your business’ name, phone number, website URL, and social media account names on the brochure. Customers should know how to contact you.

Despite the changing marketing landscape, flyers and brochures still have their place. Discover more flyer marketing tips, and avoid the don’ts outlined in this article and you’ll surely create an effective marketing strategy that boosts your sales.

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Weekend Trip to Athens Georgia with Granny Fey

I recently went on my annual trip to visit granny Fey. She lives in a north Atlanta suburb called Alpharetta. It’s a really nice area that’s about 30 minutes outside of Downtown Atlanta with plenty stores, restaurants and shopping. Together we’ve explored Alpharetta and Atlanta, but this trip took us to Athens Georgia.

Fey’s neighbor Jackie has a grandson is in school in Athens at the University of Georgia. Last year Jackie visited the quaint city and found a compelling interest in its historic roots and small town charm. Since her return Jackie had been raving to Fey and implored she take a weekend trip there together. So the next morning after my arrival we all jumped in the Prius and headed for sunny Athens…

Downtown Athens GeorgiaAthens Georgia is an older city nestled an hour east outside of Alpharetta and about an hour and a half northeast of downtown Atlanta. If you’re from a major city and visit Atlanta you would have no clue what lies in the towns scattered across Georgia. Driving through some of these southern towns gives you a feeling of something you’ve seen in a movie set in 1993. Not only is the pace of life slower, but the characters you encounter along the way can be entertaining and enjoyable.

After a little over an hour we arrive in Athens Ga, and Jackie had everything planned out. First we stopped into the Athens City Welcome Center. This center highlighted the heritage and history of Athens. I find it fascinating that so much music, sports, and arts came from this city. To learn more about the city we took the Athens Heritage Tour. This guided tour introduced us to some remarkable things about the city. We saw the oldest house in Athens, the world’s only double barrel canon, and the historic Downtown district and shops.

Part of the tour introduced sites on the University of Georgia campus. I wasn’t completely sated, so after the tour I expressed we should walk the University grounds to learn more about the school. This was self-serving as I wanted to explore the library and read some of the classic books. The University of Georgia is the heartbeat of this town, and the campus has a matching southern charm. The blossoming trees, flowers and energy of the youth on campus only added to the appeal. Of course being a big sports school, you couldn’t turn anywhere without seeing the Bulldogs mascot, or ‘Dawgs’ as it was commonly referred to.

After the 90 minute tour and walking around campus, we were tired and needed to recuperate. Granny had an idea to visit a local spa to get a massage and pampered. We unanimously agreed this was a great idea so we asked a local for a recommendation on the way back to the car. This nice lady suggested a fairly new and popular spa founded by Athens locals. She said it opened a few months ago and that it was the best spa for the value so we headed there. Upon arriving at Foot Palace we were warmly greeted and all impressed with the decor and mood. We knew we were in for a treat massage and were grateful we asked that lady.

After an hour of pampering and relaxation we were ready to fill our bellies and end our first night so Jackie asked her massage therapist for a recommendation. We told her our fancy dinner would be tomorrow so refer us to a place with incredible food that was a staple in Athens. She directed us to this casual but amazing Latin American restaurant Cali N’ Titos. This unassuming and randomly decorated establishment didn’t disappoint. It was just on the outskirts of the University campus and seemed like a staple to the students. The food was very affordable and delicious. I enjoyed fish tacos, and their plantains were to die for. Granny Fey had a cuban sandwich and Jackie enjoyed the burritos. Everyone was satiated and enjoyed the comfort food. We could barely move from the picnic table, but made our way back to the hotel.

The next morning we got an early start and headed downtown to a popular brunch restaurant called Mama’s Boy. Here we were served a classic southern breakfast with grits, eggs, bacon, french toast and biscuits that were to die for. In addition to this being one of the best breakfast restaurants in Athens, it sit on the Athens greenway. So directly after our splendid breakfast we were able to walk right to the park behind the restaurant. It was a cute area that flaunted the classic Athens charm and beautiful weather. This was also a great way to burn off the calories from the cinnamon bun we all shared.

Next we did what any woman on vacation would, explored the shops and stores the city had to offer. While in Downtown Athens we discovered this boutique called American Threads. This shop had some really unique clothing and handmade jewelry. I fell in love with a vintage shirt and Jackie found some really unique jewelry I’ve never seen before. After stumbling into several other shops, Granny decided to purchase some decorative pieces for her home from a shop called Agora Vintage. This locally owned vintage store had everything from purses to jewelry and art, and had even been featured in Southern Living. Needless to say we all found things we liked and left happy campers. By this time it was late afternoon and time to head back to Atlanta.

The southern flair and hospitality this amazing city offers is something you should explore if given an opportunity. After a weekend of sightseeing, dining, and shopping, there were still so much we wanted to but didn’t get to explore. I guess that means we’ll be back to Athens Georgia for round two. This was such a fun and memorable trip that I’ll never forget and thoroughly enjoyed. Thanks Jackie for the idea, and granny Fey you’re the best!

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Make Your Kitchen Interesting With Exclusive Kitchen Cabinets

With the rise in a number of new residences, flats and housing estates the demand for home renovation has also risen. People are searching for more options in home renovation techniques and equipment. There are several service providers that provide huge facilities in home renovations. One of the remarkable parts of this home renovation system is the kitchen renovation. There are various ways of renovating different aspects of your house but when it comes to kitchen renovation,  Kitchen Cabinet happens to be the only part of the attraction. It changes the view of the kitchen and makes the kitchen interesting.

kitchen cabinet

Best Ambience Of Your Kitchen

There are times when you get bored with the same look of your kitchen. If you love cooking, then you would always love to build a good ambience in the kitchen which would boost you up to cook new foods. It often happens that you do not find any interest in cooking just because of the old and dull look of your kitchen. In such time what you utterly need is a kitchen renovation. You can opt for latest Kitchen Cabinet for renovation your kitchen and making it interesting and beautiful. There are various styles and designs of kitchen cabinet available in the market. You would love to choose from these options.

Popular Cabinets

Two most popular kitchen cabinets which are very high in demand are framed cabinet and frameless cabinet. Framed cabinet design is done with one piece of wood. They are bordered with apiece of wood, and they have doors that slipover the frame. One the other hand, the design of frameless cabinets,is different from framed cabinets. It does not use one piece of wood for theframe. Here the doors are directly attached to the walls. The doors have a wider opening, and the frame does not impinge. These cabinets are very famous and interesting. You can easily opt for these cabinets.

Convenient Cooking

One of the ten interesting factors of this cabinet is that it makes cooking more easy and comfortable. It can make you access the functions very conveniently. If you want to make your cooking easy and interesting, then you should not delay in buying a new kitchen cabinet. This can give your kitchen an interesting outlook and can make your life easy. If you are thinking of making you cuisine interesting, then you should opt for kitchen cabinets. Kitchen cabinets give you the chance to experiment new dishes with utter comfort.

Book Your Cabinet Now

You can easily order for kitchen renovation services. There are various options available on the internet. You can sure opt for these facilities for getting new designs and trendy kitchen cabinet. Hurry up! And make your bookings bow. You can easily book for your service because it comes with all the facilities and comfort. You can conveniently book for your service and get a huge benefit. You must remember that good kitchen cabinet can make your kitchen interesting and can make your cooking easy. You would never be disappointed with the investment that you maker. It is the best option for you.

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