3 Modern Beauty and Health Business Opportunities

In today’s celebrity driven culture, the beauty business is most definitely booming. The industry generates more than $55 billion annually – in the United States alone. The largest segment of the industry is hair care followed closely by skin care, which is expected to reach over $10 billion in another year.

Beauty industry business entrepreneur working

Jennifer Lopez and Kim Kardashian popularized the idea of a curvy physique, thus health and fitness programs and products became as popularized as make up and fashion. As recent as 2015, the world wide fitness industry revenue surpassed $80 billion.

Now combine the ubiquitous Internet and social media phenomenon, and an entrepreneur with a passion about beauty or health and wellness has plenty of opportunity and endless potential.

Listed below are health, beauty, and fitness opportunities for the 21st century…

Become a Health and Wellness Coach

With a couple hundred dollars and a plan to continue furthering your education, becoming a health and wellness professional, or certified fitness instructor is another fantastic opportunity. A health directory is a good place to start learning more about opportunities in the industry. Once you decide a specialty, there are many organizations which provide certification. Here are a few tips to help in your selection and understanding:

Fitness presentation by a health and wellness instructor

Specialization Increases Potential Income – Generic certifications may help you get into the business, but it is specializing in specific areas (Pilates, Jin Shin Do, Acupressure, etc.) that will increase revenue and career potential. The amount of time, money and talent needed to invest in specialization is greater than a simple certification. However, when all is said and done, the return is worth the investment.

Experience Will Increase Your Potential – Once you are in the process of getting certified, and after you are actually certified, start working in the field. Gain experience and first hand knowledge of what works and what doesn’t. Teaching isn’t always about knowledge, there’s demeanor and interpersonal interaction which only experience can provide.

Holistic wellness and health are two fields growing in popularity that have plenty of options that will suit your interest. Take a look into the day in the life of a health coach:

Become a Salon Owner or Manager

Numerous licensed beauty professionals and cosmetologists have opened the door to the next level of their career by either stepping into salon management or by opening their own salon or spa. Leasing a location, hiring stylists, and purchasing the salon equipment is part of the responsibility of ownership. There are many helpful videos that can teach you about running the salon and the furniture you will need.

You want to learn everything you can about launching a salon before jumping into it. Salon, spa or barbershop managers guide the direction of the business, maintain operations within the laws of the state, city and municipality, and just as important, make certain that all employees are properly certified, knowledgeable, and able to perform their jobs.

Hair care and coloring by a stylist in a beauty salon

This career path offers opportunities in spas, beauty and skin care companies, hospitality management, and of course, hair and beauty salons. In order to run an accomplished beauty business, the manager is THE essential factor.

Become a Beauty Blogger

In today’s world, everyone with a computer has a blog. Specializing that blog to feature beauty care products, tutorial videos, tips and product reviews could generate income from affiliates, advertisers and even Google AdSense.

So, educating women on beauty care news, cosmetics and breakthroughs is a business you can get into, and can be done from anywhere at anytime. With consistency and time, you will build an audience of readers and followers. Once you have a large enough following, income can be generated by promoting products as an affiliate or selling advertisement space to retailers.

The Beauty and Health & Wellness Industry Strength

Even through turbulent economic times, the beauty and health & wellness industry has had a very strong history of remaining robust. With continuing (and rising) demand for products, services and quality, both employment and business opportunities remain plentiful and financially rewarding.


Is a Degree In Sports Management Right for You?

Anyone interested in the business side of the sports industry should take a look at getting a degree in sports management. Such degrees offer a firm understanding of how sports, business and management all work together. According to this professor, the curriculum associated with this type of degree is built with instruction related to business topics in sports, and will often include practical experiences related to managing sports events and sports organizations. Many of the available programs will even enable students to specialize in a specific area of the sports industry, such as sports marketing, golf management or sports tourism.

Higher education sports management career

Attainable Degree Levels

Associate’s Degree – An Associate’s degree is a broad-based study program focused on the introduction and fundamentals of the studied field. An Associate of Business Science degree will focus on and around the business aspect of sports management, accounting or finance for example.

Bachelor’s Degree – The first step in the direction of a successful sports management career is, in fact a Bachelor’s degree. With specialties in Accounting, Business Management, Marketing, Risk Management, and Sports Management, upcoming sports managers are able tailor their management degree plan to their specific needs.

Master’s Degree – Master’s level studies are preparatory for management and administrative roles. Typically, students can pursue either an MBA – Master of Business Administration (concentrated on finance, sports management or marketing), or Master of Science (for Sports Medicine – focused on health care for athletes, or for Sports Management – being a multidisciplinary degree preparing students for all levels of sports management.

Doctor of Philosophy (PhD) – Sports management PhD’s typically originate from education or sports administration. Candidates however, may focus their research in related areas like sports marketing, sports medicine, sports leadership, risk management, and others.

Doctor of Education (EdD) – Graduates following the EdD program will typically follow one of two areas of emphasis: sports medicine or Olympism (which studies the structure and philosophy of the Olympic Games).

For more on these degreees, see:

Benefits of a Degree in Sports Management

The benefits of a sports management degree begin with the ability to work with teams and individuals who share a like passion for the sports industry. In becoming a vital part of a sports organization, this field will provide amazing experiences practically without geographic limitations – sports are prevalent nearly everywhere.

These courses focus on business aspects, information, intercollegiate and professional sports. Students will learn about the ethics, marketing, laws, finance and facility management as they all relate to sports.

In short, a degree in sports management will make you a competitive candidate for positions in sports organizations as they become available. Such positions and further possibilities become slim-to-none without the weight carried by a degree.

Sports Management Careers

Here are a few of the many career paths which open up for those equipped with a degree in sports management:

Sport Scout – With an average annual salary of $44K, sport scouts are responsible for the search, assessment and analysis of both amateur and professional athletes. Sport scouts will often consult with school coaches, meet with the families of players, reading local media and watching the performance of the players.

Sports Marketer – With an average annual salary of $76K, sports marketers work to create awareness, develop advertisements, handles the transaction of buying or selling athletes, teams, brands or sponsors within the sports field. Sports marketers will research the markets for the best opportunities, build a campaign with their clients and utilize a wide range of mediums to spread their client’s message.

Sports Manager – With an average annual salary of $56K, sports managers are charged with the overall organization and scheduling for organizations and athletes. The person in this position focuses on the business side of sports so the clients can concentrate on playing and winning the game.

Athletic Director – With an average annual salary of $101K, athletic directors are charged with leadership in all types of sports organizations, being high school or professional college teams. They are in control of every aspect of an athletic program, which includes facility management, distribution of finances, and hiring staff and coaches. They allocate funds to cover staff salaries, purchase equipment, and facility maintenance. The athletic director will also work with leagues and conferences to schedule events and activities.

Sports Facilities Manager – With an average annual salary of $80K, the sports facility manager is in charge of the overall operations of a facility, from small gyms to the largest of football stadiums. They are charged with implementing procedures which serve to maintain the quality of playing surfaces, keep sports activity participants safe, and maintaining an updated and effective security system. They prepare annual budgets, estimate operational costs, keep track of facility equipment, and delegate maintenance or repair issues.

Select Your Course and Start Your Sports Management Career

Considering all of the program possibilities available to someone pursuing a degree in sports management, the choice of direction may be the most daunting of all. However, once you’ve established a career path, the options become concise and the decision making process is less strenuous.

If you have a passion for the sports industry and find your desires to be a part of the inner-workings of the industry, then a degree in sports management is certainly the right choice.



Why Flyers and Brochures Fail in Marketing & Tips for Improvement

Why Flyers and Brochures Fail in Marketing & Improving their Effectiveness

The world has changed. Ten years ago very few people had internet access and social media was in its infancy. The Pew Research Center reports, however, that in 2015 65% of America’s population used the internet and 76% of these people used social media. Marketing strategies have, therefore, changed to meet the current trends.

social media versus mass media
Compare the features of social media to mass media

Social media marketing has boomed for three primary reasons: companies are truly able to reach their target audiences, social media marketing generally costs less than traditional marketing, and companies are able to directly track the performance of each campaign. Flyers and brochures are now being used less and less as a result. However, they will never be completely eliminated because they allow companies to reach the other 35% of the population that doesn’t use the internet. It is therefore, crucial for marketers to understand the things to avoid when creating flyers and brochures and strategies for improving their effectiveness.

Flyer and Brochure Don’ts

  • Don’t attempt to make a brochure on your own. It is best to hire a graphic designer who can make an attractive brochure. Attractive and well-designed brochures present your company in a good light.
  • Don’t create a brochure just for the sake of having a brochure. Ensure that you have a goal in mind when creating the brochure. A person reading the brochure should clearly understand what your company offers and what they should do after reading the brochure. You should also consider how you want the brochure to be used. Do you want your sales representatives to use them as information packets or do you want to use them for a special promotion?
  • Don’t neglect to consider your target audience. Your target audience plays an important role in how the brochure should be designed. A younger demographic would be attracted to different designs and phrases than an older demographic.
  • Don’t make the brochure cluttered. Packing the brochure with too much information will make it unappealing to readers. Use appropriate pictures and present information as succinctly as possible.
  • Don’t use a brochure as your only marketing strategy. A varied marketing plan will be better for your brand.
  • Don’t neglect to monitor the brochure’s effectiveness as a marketing tool for your business after it has been distributed.

All of these don’ts are also applicable to flyers.

Strategies for Making Your Flyer/Brochure Effective

Following the don’ts listed above will help you effectively use flyers and brochures in your marketing plan. However, there are a few more tips that can help you make your brochure/flyer truly effective.

  • All your customers care about is their needs being met. Ensure that your brochure showcases how your company best meets their needs. Focus less on how proud you are about your company and more about how your company truly benefits the customer.
  • Choose words and images that appeal to your target audience. You have 5 seconds to grab a potential customer’s interest. Make those 5 seconds count by using words and images that instantly catch their eyes.
  • Always include your business’ name, phone number, website URL, and social media account names on the brochure. Customers should know how to contact you.

Despite the changing marketing landscape, flyers and brochures still have their place. Discover more flyer marketing tips, and avoid the don’ts outlined in this article and you’ll surely create an effective marketing strategy that boosts your sales.